76 years old. Market leader. And nobody knew it.
Specialised manufacturer. Legacy platform. 3x revenue ambition.
The Situation
A manufacturing business founded over seven decades ago. A new CEO brought in with an aggressive mandate: triple revenue in three years. What we found was striking. After 76 years, the business was almost certainly the market leader in their category. And almost no one knew it.
What we Did
We extracted the organisational essence, uncovering the identity and accumulated wisdom of seven decades. From that foundation we developed the first formal brand and business strategy, aligned leadership, and built the platform the incoming CEO needed to lead. We also introduced a B2C distribution channel for a business that had operated exclusively as a wholesaler, to support the 3x growth ambition.
Outcome
The business's first brand strategy, business strategy, and leadership alignment, all in place before embarking on the growth plan. A new B2C channel introduced. And in the room, during the essence reveal, a senior leader who had given decades to the business said: "This is who we are." That moment became the emotional foundation for everything that followed.