Our office

About Us

Our office

About Us

Our office

About Us

Our journey

“We don’t just believe in our clients. We believe in each other.”

Limbik was founded in 2004 and has evolved into a partner-led Strategy practice grounded in radical empathy, clarity, and belief.

Since 2021, we’ve worked exclusively as partners — no employees, no hierarchy — just a team that chooses to show up, together, with care, insight, and commitment to the work and each other.

Team
Team
Team

From Empathy to Clarity. From Clarity to Momentum.

Limbik was originally founded in 2004. Since 2012, our work has been shaped by a deep commitment to listening, clarity, and belief — a commitment that’s evolved, matured, and sharpened through lived experience.

In 2021, we made a conscious decision to walk our own talk. We moved away from a traditional employee model and chose to operate as a partnership.

Every person in our team chooses to be here — not as staff, but as co-owners of the belief, philosophy, and standard we hold ourselves to.

This model is more than structural. It’s cultural.

It reflects a deep mutual trust, shared values, and the way we want to show up in the world: with integrity, autonomy, and collective responsibility.

Main office

21

Years in business

100+

Collective years experience

Chard

Favourite cultivar

5/7

Continents we've worked in

Main office

21

Years in business

100+

Collective experience

Chard

Favourite cultivar

5/7

Continents

Our Partners

Meet our partners

We believe in what we do — and how we do it.

That’s why our work resonates. That’s why our clients return.

Because strategy isn’t something we prescribe.

It’s something we live.

David Martinez

Liandri Kruger

Project Director

David Martinez

Liandri Kruger

Project Director

David Martinez

Liandri Kruger

Project Director

Elrika van der Merwe

Elrika van der Merwe

Financial Manager

Elrika van der Merwe

Elrika van der Merwe

Financial Manager

Elrika van der Merwe

Elrika van der Merwe

Financial Manager

Annelie Nothnagel

Annelie Nothnagel

Conceptual Director

Annelie Nothnagel

Annelie Nothnagel

Conceptual Director

Annelie Nothnagel

Annelie Nothnagel

Conceptual Director

Hanlie van der Merwe

Hanlie van der Merwe

Conceptual Strategist

Hanlie van der Merwe

Hanlie van der Merwe

Conceptual Strategist

Hanlie van der Merwe

Hanlie van der Merwe

Conceptual Strategist

Henniel Smit

Henniel Smit

CEO and Co-Founder

Henniel Smit

Henniel Smit

CEO and Co-Founder

Henniel Smit

Henniel Smit

CEO and Co-Founder

Misha le Roux

Misha le Roux

Senior Design

Misha le Roux

Misha le Roux

Senior Design

Misha le Roux

Misha le Roux

Senior Design

Claudia Rudolph

Claudia Rudolph

Research Lead and Senior Strategist

Claudia Rudolph

Claudia Rudolph

Research Lead and Senior Strategist

Claudia Rudolph

Claudia Rudolph

Research Lead and Senior Strategist