Brief
Conceptualise and create a targeted communications tool for matriculants that features information about their options and choices for “life after school”.
Solution
The name generated for the Guide promotes the idea of “mastering one's life” and sets the tone for an optimistic publication aimed at convincing aspiring 18-year olds to take charge of the opportunities at their disposal. Featuring a wealth of lifestyle and career-related information, the tone is lighthearted and engaging. |
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